Benefits of Marketing Automation
Marketing automation streamlines repetitive tasks, allowing small businesses to optimise their efforts and achieve greater efficiency. This frees up time and resources, enabling more strategic planning and personalised customer engagement.
Automated workflows, such as email campaigns and social media scheduling, ensure consistent communication with customers. This enhances brand recognition and helps build stronger relationships, ultimately driving business growth.
Types of Internet Cookies
First-party cookies are set by the website the user is visiting, while third-party cookies are placed by external domains, often for advertising and analytics purposes. Session cookies expire when the user closes their browser, whereas persistent cookies remain stored until they reach their expiration date or are manually deleted.
Secure cookies, a subcategory of persistent cookies, are transmitted only over encrypted connections, providing an additional layer of security and privacy protection for sensitive user data.
